Privacy Policy

Effective date: 8 September 2026

Introduction and Scope

Policy Overview

This privacy policy explains how Shipboard Atlas collects, uses, and protects personal information when you visit our website at shipboardatlas.com. It applies to all visitors and users of the site, covering data collected through website interactions, forms, and cookies. The policy is governed by New Zealand privacy laws, including the Privacy Act 2020, and is effective as of 8 September 2026.

Who We Are

Shipboard Atlas is a cruise discovery portal providing guides and reviews of cruise ships, staterooms, restaurants, entertainment, and casino culture. We are operated from Auckland, New Zealand, and act as a data controller for personal information collected on this site. You can contact us at [email protected] or 1 Queen Street, Auckland 1010, New Zealand.

Information We Collect

Information You Provide

We collect information you voluntarily provide when contacting us, subscribing to newsletters, or participating in surveys. This may include your name, email address, and message content, as well as preferences and interests related to cruise travel. Any other information you choose to share with us is also collected.

Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies. This includes your IP address, browser type, and device information, along with pages visited, time spent, and referral URLs. Cookies and tracking pixels are used as described in our Cookie Policy.

Information from Third Parties

We may receive information about you from third-party services, such as analytics providers or social media platforms, if you interact with our content there. This typically includes aggregated analytics data and social media engagement metrics. No sensitive personal information is collected from third parties.

How We Use Your Information

Providing and Improving Services

We use collected information to operate, maintain, and improve our website and services. This helps us personalize content and recommendations, analyse usage patterns to enhance user experience, and respond to inquiries and provide customer support.

Communication

With your consent, we may send you newsletters, updates, or promotional materials related to cruise travel. You can opt out at any time via the unsubscribe link in any email. We do not sell your personal information to third parties, and transactional emails are sent as necessary.

Legal Obligations

We may process your information to comply with legal requirements, such as tax or regulatory obligations. This includes retention of records as required by law and disclosure to authorities when legally mandated.

Cookies and Tracking Technologies

Types of Cookies Used

We use essential, functional, and analytics cookies to enhance your browsing experience. Essential cookies are necessary for website functionality. Functional cookies remember preferences and settings. Analytics cookies collect anonymous usage data to improve performance.

Managing Cookies

You can control cookies through your browser settings or our cookie consent banner. Disabling cookies may affect site functionality. For more details, see our Cookie Policy. We honour Do Not Track signals where possible.

Third-Party Tracking

We may use third-party services like Google Analytics that set their own cookies to help us understand site usage. Data from these services is aggregated and anonymized. Third parties have their own privacy policies, and we do not control third-party cookies.

Data Sharing and Disclosure

Service Providers

We may share information with trusted third-party service providers who assist in operating our website and conducting our business. These include hosting, analytics, and email delivery services. Providers are contractually obligated to protect data and only process it on our behalf.

Legal Requirements

We may disclose information if required by law or in response to valid legal requests, such as court orders, subpoenas, or government requests. We may also disclose information to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or asset sale, your information may be transferred as part of the transaction. We will notify you before your information is transferred, and the new entity will be bound by this policy.

Data Security and Retention

Security Measures

We implement appropriate technical and organisational measures to protect your personal information against unauthorized access, alteration, or destruction. These include encryption of data in transit and at rest, regular security assessments and updates, and access controls and staff training.

Data Retention

We retain personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Retention periods vary based on data type and legal requirements. Upon request, we will delete or anonymize your data, though backup copies may be retained for a limited period.

Your Rights and Choices

Access and Correction

You have the right to request access to the personal information we hold about you and to ask for corrections if it is inaccurate. Requests can be made via email, and we will respond within a reasonable timeframe. Proof of identity may be required.

Opt-Out and Deletion

You can opt out of marketing communications at any time using the unsubscribe link in emails. You may also contact us to request deletion of your personal information where applicable. Some data may be retained for legal reasons.

Complaints

If you have concerns about our privacy practices, you may contact us or the New Zealand Privacy Commissioner. Our contact details are provided below. The Privacy Commissioner's website is privacy.org.nz.

Changes to This Privacy Policy

Policy Updates

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Material changes will be posted on this page with a new effective date. We encourage you to review this policy periodically. Continued use of the site after changes constitutes acceptance. The current effective date is 8 September 2026.

Contact Us for Privacy Inquiries

Privacy Contact Information

If you have any questions or concerns about this privacy policy or our data practices, please contact us using the details below.